QTCinderella just left her gaming-management firm of four years and signed with CAA, the same agency that reps Hollywood A-listers. The Streamer Awards founder, fresh off a 2025 ceremony that pulled 1M+ concurrent Twitch viewers, is now packaged like a film star. The Loaded-to-CAA move is the loudest signal yet that top streamers have officially crossed into Hollywood representation.
⚡ Key Takeaways
- QTCinderella signed with CAA on May 21, 2026, ending a four-year run at gaming firm Loaded.
- Her 2025 Streamer Awards pulled 1M+ concurrent Twitch viewers, roughly a third of the entire platform at peak.
- She now sits at the same agency as iShowSpeed, Liza Koshy, and Rhett & Link, not at a gaming-only management shop.
- Creator-economy M&A hit 81 deals in 2025, up 17.4% year-over-year, per Variety.
- The takeaway: top streamers are getting repriced as multi-format IP (podcasts, live events, scripted, touring), not channel talent.
What actually happened?
On May 21, 2026, The Hollywood Reporter broke the news that Blaire, better known as QTCinderella, ended her four-year run at gaming-talent firm Loaded and signed with CAA's Creators division. Loaded had inked her in June 2022, when its roster was built around Shroud, CouRage, and DrLupo. CAA Creators, by contrast, reps iShowSpeed, Liza Koshy, Trisha Paytas, and recent additions Dhar Mann and Rhett & Link.
The receipts justify the trade-up. QT has 1.27M Twitch followers and over 3M across all platforms, per Streams Charts. Her 2025 Streamer Awards, held December 6 at the Wiltern in LA, peaked above 1 million concurrent Twitch viewers (roughly a third of the entire platform at that moment) and racked up 5M+ hours watched, nearly double the 2024 show.
Why does this matter for creators?
This isn't a streamer collecting a logo. This is a streamer being treated as a showrunner. For four years the working assumption was that gaming creators belonged at gaming-native firms because traditional agencies didn't understand sub splits, Twitch payouts, or the rhythm of a six-hour live show. CAA is built for IP packaging, scripted spinoffs, podcast distribution, brand deals, and live touring, which is the actual shape of QT's business.
She owns the only annual award show inside streaming culture. She co-hosts Wine About It with Valkyrae (145+ episodes) and Fear& with Hasan Piker and AustinShow (189+ episodes, 4.7-star rating from 6,400+ reviews). She is a producer-creator, not a channel. Loaded sold her as Twitch talent; CAA can sell her as multi-format IP.
"If I were to give a motto or a tagline to a creator economy for 2026, it would be 'We've arrived,' and that applies to every aspect of entertainment and media."
Ali Berman, Partner and co-head of creators, UTA
Where does this go from here?
The QT deal lands in the middle of a Hollywood-creator collision. Variety's 2026 creator-economy report logged 81 M&A deals in 2025, up 17.4% year-over-year, with firms like Night Media raising $70M for acquisitions in music and gaming. CAA's Creators division spent the last 12 months hiring digital-native agents (Greg Goodfried, Jacob Selzer, Rebecca Rusheen) to handle exactly this kind of client.
Watch what comes next: brand deals quoted in talent-agency tiers rather than gaming MCN rate cards, scripted projects greenlit off Streamer Awards-style live IP, and probably a touring product before the end of 2026. The streamers who package events, run podcasts, and own back-catalog are now the asset class the majors actively want. The streamers who only stream are not.
What does Fanvault think?
Fanvault has been arguing for over a year that the next generation of creators wins by owning their storefront, their IP, and their direct relationship with fans, not by renting that relationship from a platform that takes 15% to 20%. QT crossing into CAA only makes that math louder. A creator with a 1M-viewer live event franchise should not be losing a fifth of every transaction to Fanvue or Fanfix, and should not be locked out of an authenticated memorabilia model that her audience already wants. Fanvault's 8% fee, conversational-management layer, and built-in storefront for signed and stream-worn items exist precisely so the producer-creators of 2026 can keep what they actually built.
The Hollywood agencies finally see streamers as real talent. The platforms that monetize them should be held to the same standard.
Frequently Asked Questions
Who is QTCinderella, and why does her CAA signing matter?
Blaire, better known as QTCinderella, is one of the most influential streamers on Twitch with
The CAA signing matters because she's the first top-tier Twitch producer-creator to move from a gaming-only management firm to a tier-one Hollywood agency that handles film and TV talent. It signals that streamers with multi-format IP (live events, podcasts, brand) are now being repped at the same level as movie stars.
What was Loaded, and why did she leave?
Loaded is a gaming-talent management firm that signed QTCinderella in June 2022 alongside Shroud, CouRage, DrLupo, and Myth. It specializes in gaming-creator business development.
The reporting doesn't give a kiss-off line, but the structural reason is obvious: Loaded's expertise stops at gaming, and QT's business now spans podcasts (Wine About It, Fear&), live event production (Streamer Awards), and the kind of multi-format IP packaging that needs a major-agency backbone.
What can CAA do for her that a gaming agency couldn't?
CAA can package her live event IP for touring, broadcast, and streaming distribution deals beyond Twitch. It can pursue scripted and unscripted spinoffs, negotiate film and TV brand integrations, and slot her podcast catalog into the kind of distribution arrangements that traditionally went to talk-show hosts. Loaded was built to grow gaming-creator businesses; CAA is built to turn cultural figures into multi-decade IP.
Is this a one-off or a bigger trend?
It's a trend. Variety logged
The signal: the top tier of streamers is being repriced as IP talent, not channel talent, and the agencies that get there first will own that book.