Rhett and Link just made Netflix and YouTube release the same show on the same day.

Rhett McLaughlin and Link Neal are bringing Good Mythical Morning to Netflix without leaving YouTube. Starting September 7, 2026, Netflix will stream new GMM episodes day-and-date with YouTube, Monday through Friday, the same episode on the same day. Mythical Kitchen and Last Meals come along too, giving Netflix three of the biggest food-and-comedy franchises on YouTube in one deal.

⚡ Key Takeaways

Netflix and Mythical Entertainment signed a deal for Good Mythical Morning, Mythical Kitchen, and Last Meals to hit Netflix on September 7, 2026.
GMM (19.7M YouTube subscribers, 11B+ lifetime views) will drop new episodes day-and-date on both Netflix and YouTube, Monday through Friday.
No exclusivity, no window, no curated cut. Netflix is licensing the live YouTube feed as-is.
This flips the MrBeast-to-Amazon and Sidemen-to-Netflix template: streamer as co-host, not walled-garden replacement.
Roughly 55% of YouTube watch time now happens on TVs. Netflix is buying its way onto the same living-room remote.
For creators, distribution is officially stackable. You don't have to leave one platform to sit on another's homepage.

What actually happened?

The Hollywood Reporter broke the exclusive on July 14, 2026. Netflix and Mythical Entertainment signed a deal covering all three of Mythical's flagship shows: Good Mythical Morning, Mythical Kitchen, and Last Meals. All three land on Netflix September 7, the same day GMM's Season 30 premieres. From that point on, new GMM episodes drop simultaneously on Netflix and YouTube every weekday, no window, no delay, no re-cut.

The scale behind the deal is what makes it a big get for Netflix. GMM has run continuously since January 9, 2012, making it one of the longest-running daily shows on YouTube. The channel sits at roughly 19.7M subscribers and over 11B lifetime views across more than 4,500 episodes, per vidIQ. Mythical Kitchen, hosted by chef Josh Scherer, cleared 2 million YouTube subscribers earlier this year, and Last Meals (Scherer's death-row-dinner interview show) regularly puts up seven-figure view counts.

Rhett and Link framed it as an audience-first move. 'Great entertainment should meet people wherever they are,' McLaughlin and Neal said in a joint statement, calling the deal 'just the beginning of a really fun collaboration,' per TheWrap. Translation: they're not moving. Netflix is moving to them.

Why does this matter for creators?

For a decade, streamers pitched YouTubers the same trade Hollywood pitched musicians in the 2000s. Come inside our walled garden, take the check, hand us your audience. MrBeast took that deal with Amazon Prime Video for a reported $100M to build Beast Games, per CBC News. The Sidemen and Ms. Rachel took softer versions with Netflix.

The Mythical deal is the first name-brand admission that the walled-garden pitch lost. Netflix isn't trying to pry Rhett and Link off YouTube. It's asking to sit next to YouTube on the release calendar, on the same episode, on the same weekday cadence, and it's willing to accept a non-exclusive same-day window to get there. That is a category shift, not a licensing tweak.

"Netflix competes with YouTube in every dimension, for talent, for ad dollars, for subscription dollars, and for all forms of content."
Ted Sarandos, Co-CEO, Netflix

Where does this go from here?

The comment above, made to Variety in June, tells you exactly why Netflix accepted terms it would never have accepted three years ago. Roughly 55% of YouTube engagement now happens on television screens, the same living-room remote Netflix is fighting for. If you can't pry the audience off YouTube's TV app, you sit next to it and let the algorithm hand you the click.

Compare it to the deal Netflix cut five days earlier. On July 9, the streamer signed the Stokes Twins to license their YouTube archive starting July 18 with a separate long-form show slated for 2027, per Tubefilter. That was the old template: back catalog plus future original. Mythical rewrote it in a week, no archive dump, no bespoke season, just the live YouTube feed.

Watch what happens next in the Netflix ad tier. Netflix hit 250M monthly active viewers on its ad-supported plan by its May 2026 upfront, per Deadline, and more than 60% of new signups in the countries where it's available take that tier. That is a second inventory pool Rhett and Link's brand-integration base rate now sits in front of, without a single edit to what they were already making on YouTube.

What does Fanvault think?

Distribution just became stackable. For years, the pitch to a creator with a real weekday audience was that you had to pick a lane: monetize on YouTube, or take the check from a streamer and hope your fans followed. Rhett and Link just proved you don't have to pick. You can keep the YouTube ad revenue, keep the community that already found you there, and add a Netflix homepage slot on top for the same episode, on the same day.

That logic is how Fanvault has thought about creator monetization from day one. Every creator keeps 92% of what they earn on an 8% platform fee, and the storefront, subs, drops, DMs, and memorabilia auctions all run from one account. The creators who win in 2026 are the ones who treat every new surface as an additive channel, not a fork in the road.

The walled garden lost. Now the doors open both ways.

Frequently Asked Questions

When does Good Mythical Morning start streaming on Netflix?

New episodes of Good Mythical Morning begin streaming on Netflix on September 7, 2026, the same day Season 30 premieres. From that point on, GMM will release simultaneously on YouTube and Netflix every Monday through Friday, per The Hollywood Reporter. Mythical Kitchen and Last Meals join the platform the same day.

Is the Netflix deal exclusive?

No. The unusual thing about this deal is that it's non-exclusive and day-and-date, meaning the same episode appears on Netflix and YouTube on the same day. There is no back-catalog dump, no curated Netflix-only season, and no delay window. Netflix is essentially licensing the live YouTube feed while Rhett and Link keep their existing YouTube presence intact.

How is this different from Netflix's other creator deals?

Every previous Netflix creator deal followed a Hollywood template: license the back catalog, cut a compilation, or commission a new long-form show for streaming exclusivity. That includes Ms. Rachel, The Sidemen, Mark Rober, BuzzFeed, and the Stokes Twins on July 9, 2026.

Mythical's is the first major deal where Netflix accepted the live YouTube release cadence as-is. It signals that Netflix has stopped trying to pull creators out of YouTube and started trying to co-host alongside it.

Why did Netflix accept a non-exclusive deal?

Because roughly 55% of YouTube's watch time now happens on TV screens, the same living-room remote Netflix is fighting for. Netflix co-CEO Ted Sarandos has publicly called YouTube a 'straightforward competitor' for talent, ads, subs, and content, per Variety. If you can't pry the audience off YouTube's TV app, sitting next to it on the same homepage is the next best distribution move.

What does this mean for smaller creators?

For most creators, the direct impact is zero. Netflix isn't licensing anyone with under a nine-figure view count. But the template matters: a major streamer signed a name-brand YouTuber without demanding exclusivity or a departure from YouTube.

That's a signal that multi-surface, non-exclusive distribution is now on the table. Multi-surface platforms like Fanvault (with an 8% platform fee and 92% to the creator) already assume creators run subs, drops, DMs, and memorabilia auctions from one account across many channels. The Mythical deal is the top of the funnel hinting at where the rest of the ecosystem may go within a year.