Amaury Guichon, the pastry chef the internet knows as The Chocolate Guy, just signed with United Talent Agency. Hollywood Reporter broke the deal on July 13, and the number attached to it is staggering: roughly 96 million followers across YouTube, TikTok, and Instagram. This isn't a food creator getting an agent. It's Hollywood formally admitting that the guy who builds 8-foot chocolate velociraptors is now A-list.
⚡ Key Takeaways
- Amaury Guichon, the 96M-follower creator known as The Chocolate Guy, just signed with United Talent Agency (per Hollywood Reporter, July 13).
- UTA now packages him alongside Charli D'Amelio, and its head of digital, Ali Berman, has been openly saying: 'We've arrived.'
- Guinness certified Guichon in June 2026 as the world's most followed pastry chef, 92M followers verified across Instagram, Facebook, YouTube, and TikTok.
- The playbook is clear: agencies aren't building creator audiences anymore, they're converting them into streaming formats, retail lines, and tours.
- Fanvault (8% fee, 92% to creators) is where a craft creator like Guichon monetizes the collector layer: authenticated memorabilia, drops, and wishlists in one storefront.
What actually happened?
Hollywood Reporter's Etan Vlessing broke the exclusive on July 13, 2026, and Tubefilter carried it in its weekly roundup on July 17. UTA has signed the French-Swiss chef for representation, adding him to a digital roster that already includes Charli D'Amelio. Guichon commands roughly 96 million followers across platforms, with about 23.5 million subscribers on YouTube and 28.4 million on TikTok.
This isn't a new name. Netflix built an entire competition format around him in 2021 called School of Chocolate, an 8-episode series with a $50,000 prize. He co-founded The Pastry Academy in Las Vegas, a masterclass school that runs 10-student intensive cohorts. In June 2026, Guinness certified him as the world's most followed pastry chef with 92 million verified followers across four platforms.
Why does this matter for creators?
For a long stretch, agencies treated food creators like the JV team. TV chefs got Hollywood packaging with talent deals, formats, and cookbooks. TikTok pastry accounts got brand deals for cake mix. UTA just collapsed the two lanes.
The math on Guichon is not hypothetical. His 2022 chocolate giraffe build was the single most-watched TikTok video of that year. His 2023 velociraptor stood 8 feet tall and weighed 550 pounds. A creator who builds one-of-one sculptures with real provenance is exactly the profile Hollywood used to reserve for named actors, athletes, and musicians.
"The French chocolatier has serious skills, and millions of fans would agree with that sentiment, which is why UTA has agreed to represent the Las Vegas-based personality as he concocts more elaborate chocolate sculptures."
Tubefilter editorial
Where does this go from here?
The signing lands in the middle of a race. Only four Hollywood agencies (UTA, CAA, WME, and Gersh) run a real digital talent practice as of 2026, and Variety reports UTA is the most aggressive of them. Its head of digital, Ali Berman, said the quiet part out loud earlier this year: "We've arrived." The Guichon signing is UTA declaring that food-craft creators are now on the same tier as the TikTok dancers it packaged into Hulu series and Broadway runs.
Guichon fits a specific 2026 pattern. Creators no longer sign with agencies to build audiences, they already have those. They sign to convert audiences into the tier of business that used to belong to A-list actors: streaming formats, retail lines, licensing, tour dates, book deals, and corporate keynote money. Watch for a second Netflix format, a national masterclass tour, or a Guichon-branded retail chocolate SKU by 2027.
What does Fanvault think?
Fanvault is built for exactly this moment. Guichon is the archetype: a Guinness-verified creator with a physical craft, a real school, and fans who would legitimately bid on a numbered casting of that velociraptor. The old creator stack of subscriptions, DMs, and tips doesn't finish the job for him. It has to include a real storefront.
That's the piece we designed for. Fanvault, founded in 2025, gives every creator one account for memberships, paywalled posts, DMs, tips, wishlists, and an authenticated memorabilia storefront with auctions and buy-it-now drops. We take 8% and creators keep 92%, versus Fanvue at 15%, Passes at 10% plus $0.30, and Fanfix at ~20%.
Hollywood can book Guichon on a screen. Fanvault is where the actual sculpture, or a signed casting, or a masterclass seat, gets sold directly to the people who watched him build it.
The Chocolate Guy was already the biggest pastry chef on earth. Now he has the same phone number A-list actors call. The ceiling on "creator" as a job title just got hoisted several stories higher, and it's not coming back down.
Frequently Asked Questions
Who is Amaury Guichon?
Amaury Guichon is a French-Swiss pastry chef, born in 1991 near Geneva, best known online as The Chocolate Guy. He hosts Netflix's School of Chocolate, co-founded The Pastry Academy in Las Vegas, and holds four Guinness World Records, including the title of most followed pastry chef (certified at 92 million followers in June 2026). Today he commands roughly
What does signing with UTA actually mean for a creator like Guichon?
UTA is one of the four Hollywood agencies (with CAA, WME, and Gersh) that runs a real digital talent practice. Signing there gives Guichon access to the packaging apparatus normally reserved for movie stars and musicians: TV formats, book deals, tour bookings, corporate keynotes, licensing, brand partnerships, and retail lines. He didn't need an agent to build his audience. He needs one to convert 96 million followers into a diversified media business.
How does this fit into Fanvault's model for creators?
Fanvault is a creator monetization platform built for exactly this class of creator: someone with a physical craft, a fanbase, and collectible output. We give creators one account for memberships, paywalled posts, DMs, tips, wishlists, and an authenticated memorabilia storefront (auctions and buy-it-now drops) at