MrBeast's Feastables just partnered with Liquid Death on a Peanut Butter Cup sparkling water, and it is exactly as unhinged as it sounds. The 12 oz can has 10 calories, 2 grams of sugar, no caffeine, and no actual peanuts, sold with a MrBeast ad in which he buys 'the world's most dangerous biker bar' to serve the stuff. It shipped August 4 on Amazon at $14.99 for a 12-pack, and it is the shape creator economics take in 2026.
⚡ Key Takeaways
- MrBeast's Feastables and Liquid Death just shipped a Peanut Butter Cup sparkling water: 10 calories, 2g sugar, allergen-free, and one deeply strange biker-bar ad.
- It hit Amazon August 4 at $14.99 for a 12-pack, plus 7-Eleven tallboys and a co-branded Feastables + water bundle on the brands' own storefronts.
- Feastables did $250M revenue and $20M profit in 2024, is projected around $520M for 2025, and Beast Industries is publicly targeting triple growth in 2026.
- This is not a sponsorship. Feastables is co-manufacturing a SKU that sits next to Coke on the shelf, with the founder starring in the ad, because MrBeast built distribution across 30,000+ doors before he needed the deal.
- The read-through for smaller creators: your revenue ceiling is set by how much of the fan relationship you actually own, not by which platform is being nice this week.
What actually happened?
The official press push landed August 4 via Parade, though Dexerto notes the cans were already showing up on shelves in July. Feastables is co-branding a limited SKU with Liquid Death: 12 oz cans in $14.99 12-packs on Amazon, 19.2 oz tallboys at 7-Eleven, and wider distribution rolling into Five Below. The two brands are also selling a co-branded 'Ultimate Peanut Butter Cup Bundle' pairing the water with a two-pound box of Feastables cups on their own storefronts.
According to Ad Age, the collab traces back to a 2023 tweet and years of casual back-and-forth. The launch spot opens with MrBeast in a dive bar delivering the line 'I just bought the world's most dangerous biker bar,' before the patrons chug the drink under a downpour of melted chocolate and peanut butter. The tagline: 'Nothing says tough like Peanut Butter Cup.'
Why does this matter for creators?
This is not an influencer deal. Feastables is co-manufacturing a SKU that sits next to Coke and Celsius on the same shelf, and the ad stars the founder, not a paid endorser. That is a very different power dynamic than the sponsorship economy that defined 2019 to 2023, and it is only possible because MrBeast built his own distribution before he needed anyone else's.
Feastables did $250M in revenue and $20M in profit in 2024, per Fast Company, and it is projected around $520M for 2025 with Beast Industries publicly targeting triple growth in 2026 (BrandClickX). The candy company is now stocked in 30,000+ retail locations, including every 7-Eleven and Speedway in America. That kind of shelf presence is what turned MrBeast from a sponsorship target into a peer partner Liquid Death actively courted.
"There has always been a ton of mutual respect on both sides, and we've talked with him a number of times before."
Andy Pearson, VP of Creative, Liquid Death
What's the bigger picture?
Both brands are pushing beyond their origin categories. Liquid Death is valued at roughly $1.4B on ~$333M in 2024 retail sales, per Food Dive, and it just launched Sparkling Energy nationwide in January, its first serious move past flavored water. Feastables, meanwhile, is running its first true beverage extension. And MrBeast just became the first individual YouTube creator to cross 500M subscribers in June 2026, per YouTube, which is the audience underwriting every one of these bets.
Watch what comes next. If a chocolate-flavored sparkling water can move on Amazon and land in 7-Eleven the same week, the next Feastables SKU is not going to be a chocolate bar. It is going to be whatever MrBeast wants it to be, because he now has the retail footprint to force the question.
What does Fanvault think?
This is the whole thesis in one can. MrBeast can strike a peer deal with a $1.4B beverage brand because he owns the audience, owns the checkout on Feastables, and never asked YouTube for permission to build any of it. Fanvault exists for creators who are 10,000 subscribers into that same arc, not 500 million, but the leverage math is identical: your revenue ceiling is set by how much of the fan relationship you actually own, not by which platform algorithm is being kind this week. Every dollar Feastables and Liquid Death split on this can is a dollar that never touched a platform, and every dollar a Fanvault creator makes on a storefront drop is one they keep 92% of.
The lesson is not to go start a chocolate company. It is that in 2026, the biggest creators are no longer sponsorship inventory for anyone. They are the brand.
Frequently Asked Questions
What is actually in the Liquid Death x Feastables Peanut Butter Cup can?
Each 12 oz can holds 10 calories, 2 grams of sugar, no caffeine, no artificial sweeteners, and (despite the name) no actual peanuts, per Dexerto. It is positioned as a better-for-you soda alternative that tastes like a chocolate peanut butter shake with bubbles. The 19.2 oz tallboy sold at 7-Eleven runs the same recipe in a bigger can.
Where can you actually buy it and what does it cost?
Amazon is running 12-packs at
How big is Feastables at this point?
Feastables did roughly $250M in revenue and $20M in profit in 2024, per Fast Company, which was the first year the candy business made more money than MrBeast's YouTube channel. 2025 sales are projected around $520M, per BrandClickX, and Beast Industries has publicly targeted a triple in 2026. It is stocked in
Why does this matter for the creator economy?
Because it is a creator brand doing a peer-level CPG deal, not a sponsorship. Liquid Death did not pay MrBeast to hold up a can. Feastables is co-manufacturing and co-branding a SKU that ships through Liquid Death's 133,000+ retail door footprint, while Feastables pushes into a category (beverages) it has never played in. That is only possible because MrBeast built enough owned distribution to negotiate as a peer, and it is a preview of how the biggest creators are going to structure deals from here.