TheBurntPeanut just turned down a million from MrBeast.

Q: How big is TheBurntPeanut's audience?

Per Twitch Tracker , he has 2.12M Twitch followers, an all-time concurrent peak of 352,502, and a rolling 30-day average of 30,403 concurrent viewers with 7.45 million hours watched in that window alone. Across platforms he adds another 1.66 million YouTube subscribers and 1.1 million TikTok followers. In 2025 he logged 60.2M total hours watched, the highest of any VTuber on the planet.

TheBurntPeanut just told MrBeast no to a million dollars. On his May 11 Twitch stream, the world's most-watched VTuber refused a $1M face-reveal offer from the platform's biggest payday machine, in character, on camera, with a line about peeling skin off his face. The bit went viral within hours. The math behind the refusal is the actual story.

⚡ Key Takeaways

MrBeast offered TheBurntPeanut $1 million on stream for a face reveal on May 11, 2026. The Peanut refused in character with a quotable line about peeling his own skin off.
The Peanut was 2025's most-watched VTuber at 60.2M hours watched, beating Hololive's Pekora, Sakura Miko, and IronMouse.
He averages 30,403 concurrent viewers across 2.12M Twitch followers, with a multi-platform split of 50.5% Twitch, 48.3% YouTube, 1.2% Kick.
A face reveal liquidates the IP. The persona IS the income, which makes the refusal a brand decision, not a stunt.
Persona-first creation is now a top monetization tier. Platforms built to monetize a character (8% Fanvault, vs. 15% Fanvue / 10%+$0.30 Passes / ~20% Fanfix) win the next wave.

What actually happened?

MrBeast appeared on TheBurntPeanut's stream and asked, point-blank, whether the anonymous breakout would do a face reveal for $1 million. The Peanut, who has built his entire persona around a 3D peanut avatar rigged through Snapchat Lens Studio with only his real eyes and mouth visible, refused in character. "This is my face," he told MrBeast, before escalating into a riff about being asked to mutilate himself for cash, Dexerto reported.

Clips ripped across X, TikTok, and YouTube Shorts within hours. Gamereactor and Tuko ran the full quote. The Peanut spent years as a struggling facecam streamer before pivoting to the peanut model, paying professionals to scrub his personal data online and building fail-safes into his streaming software to prevent accidental reveals. The numbers behind the moment make the refusal look obvious in retrospect.

Why does this matter for creators?

TheBurntPeanut was the most-watched VTuber in the world in 2025 with 60.2M hours watched, beating Hololive heavyweights Usada Pekora, Sakura Miko, and IronMouse, per Streams Charts data via Dexerto. He cleared 2.12M Twitch followers and averages 30,403 concurrent viewers on a rolling 30-day window, according to Twitch Tracker. Across platforms he adds another 1.66 million YouTube subscribers and 1.1 million on TikTok. The peanut IS the persona.

A face reveal is a one-time payout that permanently retires the asset generating the income. MrBeast, sitting on roughly 493 million YouTube subscribers and a war chest that makes $1 million feel like a tip, was effectively asking The Peanut to liquidate his entire IP for a single check. The bit went the other way. Refusing on stream, in character, with a quotable line, turned the offer into more free brand reinforcement than $1 million would have bought.

"If someone offered you a million dollars, would you peel the skin off your face? No! I'm not going to mutilate myself for dollars! Geez Louise, MrBeast, me and my peanut people have been persecuted for far too long with the likes of you."
TheBurntPeanut, on stream with MrBeast, May 11, 2026

What's the bigger picture?

Persona-first creation is no longer a workaround for shy streamers. It is now a top-tier monetization strategy with a defensible moat against the IP-destroying gravity of face-reveal payouts. The Peanut won Best VTuber and Best FPS Streamer at the 2025 Streamer Awards while insisting on the label "PTuber" instead, Sportskeeda reported. Every accolade reinforces the avatar instead of cashing it out.

He was also nominated for Content Creator of the Year at The Game Awards on December 11, 2025, losing the category to Cr1TiKaL but cementing the larger point: a peanut model rigged through a Snapchat filter is now competing at the same tier as the most recognizable faces on YouTube. The Hololive comparison is the right one to draw, an entire studio of polished anime-style characters with full production teams, lapped in 2025 by one anonymous human in a Blender peanut. The barrier to building IP at this scale just collapsed.

The audience math is the real flex. His viewership splits 50.5 percent Twitch, 48.3 percent YouTube, 1.2 percent Kick, a multi-platform strategy Streams Charts credits for his dominance. During ARC Raiders' late-October launch window, he added 250K+ followers in 30 days, the fastest growth on Twitch over that period, per Streams Charts. Anonymous, avatared, and outscaling the Hololive empire.

What does Fanvault think?

This is the supply-side proof point the avatar economy has been waiting on, and it lines up exactly with the platform we built. Fanvault charges creators 8% per transaction (Fanvue takes 15 percent, Passes takes 10 percent plus thirty cents, Fanfix takes roughly 20), and lets a creator monetize a persona instead of a person across subscriptions, paid DMs, paywalled posts, tips, wishlists, and an authenticated-memorabilia storefront. Pair that with Content Capital, our sister platform that runs character-driven personas across Instagram, TikTok, and X, and the math behind The Peanut's refusal stops being a one-off. It becomes a playbook.

$1 million was the cheap offer. The avatar is the franchise.

Frequently Asked Questions

Who is TheBurntPeanut?

TheBurntPeanut is an anonymous Twitch streamer whose entire persona is a 3D peanut avatar built in Blender and rigged through a Snapchat Lens Studio filter, with his real eyes and mouth visible through the model. He broke out in 2025 on the back of Escape from Tarkov and ARC Raiders coverage, finishing the year as the world's most-watched VTuber per Streams Charts data via Dexerto. He insists on the label "PTuber" rather than VTuber, and reportedly paid professionals to scrub his personal data online to keep the persona airtight.

Why did MrBeast offer $1 million for a face reveal?

On TheBurntPeanut's May 11, 2026 Twitch stream, MrBeast asked, "If someone offers you a million dollars, would you show your face?" The framing was casual, half-bit, half-genuine, the kind of stunt offer that fits the MrBeast brand. The Peanut treated it as a serious threat to his IP and refused in character, escalating into a riff about being asked to peel his own skin off, per Dexerto.

How big is TheBurntPeanut's audience?

Per Twitch Tracker, he has 2.12M Twitch followers, an all-time concurrent peak of 352,502, and a rolling 30-day average of 30,403 concurrent viewers with 7.45 million hours watched in that window alone. Across platforms he adds another 1.66 million YouTube subscribers and 1.1 million TikTok followers. In 2025 he logged 60.2M total hours watched, the highest of any VTuber on the planet.

What does this say about the creator economy in 2026?

Persona-first creation is now a defensible monetization moat. An anonymous human inside a character can hold a top-five global audience without ever revealing a face, which makes face-reveal payouts look like asset liquidation. Platforms that monetize a persona instead of a person, with subscriptions, paid DMs, tips, paywalled posts, wishlists, and a storefront layered around a character, are the ones built for the avatar wave. Fanvault charges 8% per transaction (versus Fanvue at 15, Passes at 10 plus thirty cents, Fanfix at roughly 20) and pairs with Content Capital, an agentic creator brain that stands up and runs character-driven personas across Instagram, TikTok, and X.