Brazilian Shorts creator Lucan Pevidor finished #1 on Tubefilter's Global Sub Top 50 again, adding 1.6 million subscribers in the week of September 20 and pushing his channel to nearly 39 million. Tubefilter calls it his fourth straight week on top. He's out-growing MrBeast, the Stokes Twins and a wave of AI channels with a family comedy format that needs zero translation.
⚡ Key Takeaways
- Lucan Pevidor topped Tubefilter's Global Sub Top 50 again with 1.6M new subscribers, which Tubefilter calls his fourth straight week at #1.
- He went from outside the Top 50 in early August to nearly 39M subscribers, adding roughly 7M in four weeks.
- He's out-adding MrBeast and the Stokes Twins with family challenge and prank Shorts that need no translation.
- He's doing it while AI channels like Studio Jadu (597K subs in one week) flood the chart, and he's beating them by more than double.
- The lesson for creators: a recognizable person plus a repeatable premise wins reach, but reach you don't own isn't a business.
What actually happened?
The run started quietly. In the week of August 9, Pevidor wasn't even on the chart. By the week of August 16, he was in a four-way tie for #1 with MrBeast, Zee Music Company and WWE, each adding roughly 1 million new subscribers, per Tubefilter.
Then he pulled away. He led outright with 2 million new subscribers in the week of August 23 (Tubefilter), did it again to close out August (Tubefilter), and hasn't let go of the top spot since.
| Week of | New subscribers | Chart finish |
|---|---|---|
| Aug 9 | n/a | Outside the Top 50 |
| Aug 16 | ~1M | Four-way tie for #1 |
| Aug 23 | 2M | #1 (32M total) |
| Aug 30 | 2M | #1 |
| Sep 6 | 1.6M | #1, ahead of the Stokes Twins and MrBeast |
| Sep 13 | 1.7M | #1 |
| Sep 20 | 1.6M | #1 (~39M total) |
Put the endpoints together and it gets absurd. On August 23, Tubefilter had him at 32 million subscribers and 17 billion lifetime views. Four weeks later he sits near 39 million, roughly 7 million new subscribers in a month.
Why does this matter for creators?
Because the format is embarrassingly simple. Pevidor makes short challenge, prank and comedy clips with his family, including his mother, mostly as YouTube Shorts. The gags are visual, so the joke lands the same in São Paulo, Mumbai or Manila without a single subtitle. That's the whole trick, and it's beating channels with real production budgets.
The margin is the story. For the week of September 13 he added 1.7 million subscribers while the next two channels managed about 1 million each, per Tubefilter. The week before, he finished well ahead of the Stokes Twins and MrBeast. When a family Shorts channel is lapping MrBeast on weekly growth, the idea that you need a studio to win on YouTube is dead.
Brazilian outlets like Tecmundo already count him among the country's most-subscribed channels, and he runs the same playbook on TikTok and Facebook. Nothing here is proprietary. It's repeatable, and that's what should get every creator's attention.
"Despite YouTube's best efforts, AI slop is taking over our Top 50 rankings."
Sam Gutelle, Tubefilter Charts columnist, Tubefilter
What's the bigger picture?
Pevidor is winning on a chart that's increasingly not human. Tubefilter says generative-AI channels are flooding the Global Sub Top 50, pointing to Studio Jadu's AI animation hub, which added 597,000 subscribers in the first week of September (Tubefilter). Those channels can ship at a pace no person can match. Pevidor out-added them by more than double anyway.
That's the counter-narrative worth holding onto. Volume is cheap now. A face people recognize and a premise they can predict is not, and right now that combination is the scarcest asset on YouTube.
The catch is that subscribers are rented attention. Every one of those 39 million people lives on YouTube's servers, sorted by YouTube's algorithm, monetized on YouTube's terms. Reach this size is a distribution asset, not a business model.
What does Fanvault think?
Fanvault's view is simple: reach is the top of the funnel, and ownership is the business, so the creators who last convert attention into revenue they control through memberships, paid content and the merch or collectibles fans actually want. That's what Fanvault is built for, with tiered memberships, paywalled posts, paid DMs, tips, wishlists and a storefront with auctions and buy-it-now drops for authenticated memorabilia, all at an 8% platform fee so creators keep 92% (Fanvue takes 15%, Passes 10% + $0.30, Fanfix about 20%). The automation layer lets a creator run listings, the storefront and fan DMs through a chat interface or Telegram, which matters when you're posting several times a day. Pevidor's run proves a human personality still wins the reach game, and the next move for any creator with momentum is making sure one algorithm change can't set their income.
Four straight weeks by Tubefilter's count, nearly 39 million subscribers, one family and a repeatable premise. The humans aren't losing the reach war. They just need to start owning what they win.
Frequently Asked Questions
Who is Lucan Pevidor?
Lucan Pevidor is a Brazilian short-form creator who makes challenge, prank and comedy videos with his family, mostly as YouTube Shorts. According to Tubefilter, his channel has nearly
How fast is Lucan Pevidor growing on YouTube?
Very fast. Tubefilter's weekly charts show him adding between 1.6 million and 2 million subscribers every week since late August, growing from
Is Lucan Pevidor growing faster than MrBeast?
On weekly subscriber gains, yes. For the week of September 6, Tubefilter had him finishing well ahead of the Stokes Twins at #2 and MrBeast at #3.
What can creators learn from Pevidor's run?
A recognizable personality with a simple, visual premise still beats high-volume AI content on reach. But subscribers are rented attention, so creators with momentum should build revenue they own directly, like memberships, paid content and merch or collectibles.